Community-Wide
Campaigns

This Active People, Healthy Nation strategy highlights the importance of community-wide campaigns to promote physical activity. Community-wide campaigns can combine a variety of tactics, including media coverage and promotions, risk factor screening and education, community events, and policy and programmatic initiatives, such as walking trails or social supports. Community-wide campaigns are large-scale, high-visibility, high-intensity, and sustainable. Communities can bring multiple sectors together and use tested communication techniques to encourage physical activity with the following approaches: